I write copy that converts and content that sticks - for founders, SaaS teams, and brands that take their words seriously. Available for copywriting, content writing, and editing projects.
Four samples across different formats and contexts - research, conversion copy, technical content, and long-form editorial.
A research report on why AI investments in HR software keep failing despite record adoption rates. Written for a 2026 writeathon. Demonstrates sourced argumentation, analytical structure, and the ability to develop a counterintuitive thesis across a long-form format.
Format: Research report — B2B / HR Tech
→ Link to PDF
Blog piece written for an IT and security audience. Structured as a 5-step internal playbook, technically credible without losing readability. Tried to maintain a balance most SaaS content struggles to get right.
Format: Blog article — SaaS / Cybersecurity
→ Link to PDF
Conversion-focused landing page for a UK trade business coaching program. Built around urgency framing, a structured CTA flow, and benefit-driven copy designed to move a skeptical reader toward a purchasing decision.
Format: Landing page — B2C / Coaching
→ Link to PDF
A long-form essay on why decision deferral in organizations is a structural problem, not a willpower one. Included as a demonstration of voice, argument construction, and the ability to make abstract ideas specific and readable.
Format: Essay — Organizational / Editorial